GELOSO GROUP BECOMES THE EXCLUSIVE PRODUCER AND DISTRIBUTOR IN QUEBEC OF THE FAMOUS AMERICAN SELTZER TRULY
Montreal (Quebec), November 29, 2023 – Already known and appreciated by Quebec consumers, the American hard seltzer Truly will now be produced and distributed exclusively in Quebec by Geloso Group, canadian leader in the manufacture and distribution of alcoholic and non-alcoholic beverages. This agreement strengthens Groupe Geloso’s partnership with the Boston Beer Company, which already includes the Twisted Tea and Samuel Adams brands in Quebec. Groupe Geloso will distribute it through more than 6,000 points of sale.
“We are proud to partner with the Boston Beer Company to make and distribute Truly. This addition consolidates the two companies’ shared vision of constantly striving for excellence through the development of attractive flavours that are appreciated by customers. This is an important sign of mutual trust. The Geloso Group always welcomes a new brand with the same passion, dedication and pride,” said Aldo Geloso, President of Geloso Group.
“There’s a great opportunity for the United States’ #2 hard seltzer, Truly, to reach new drinkers in Quebec and we’re proud to partner with the Geloso Group for the distribution and production of this important brand in the Boston Beer portfolio,” concluded Rob Kreszswick, Senior Director, Innovation Commercialization at The Boston Beer Company.
At the heart of the celebrations for more than 50 years
Truly Hard Seltzer adds to Geloso Group’s dazzling collection of premium products that have ignited festivities across North America for over 50 years. A palette of light and refreshing flavors awaits your senses: the delicious Truly Mango, the irresistible Truly Passionfruit, the refreshing Truly Pineapple, the daring Truly Watermelon and Kiwi. Get ready for a range of flavors that will awaken your taste buds and illuminate your moments of joy!
About Geloso Group
A leader in innovation and development of alcoholic and non-alcoholic beverages, Geloso Group manufactures and distributes premium malt-based beverages, wines, ciders, beers and spirits. The Quebec company is a valued supplier and trusted partner recognized for its professionalism, commitment to quality, service and marketing. Geloso Group has more than 500 employees in several facilities around the world.
About the Boston Beer Company
The Boston Beer Company, Inc. (NYSE: SAM) began in 1984 brewing Samuel Adams beer and the Samuel Adams brand is currently recognized as one of the largest and most respected craft beer brands. Our portfolio of brands also includes Truly Hard Seltzer, Twisted Tea, Angry Orchard Hard Cider, and Dogfish Head Brewery, in addition to other craft and partnership brands. For more information, please visit our website at www.bostonbeer.com, which includes links to our respective brand websites.
